Roi Strategy has served a range of clients, mainly SMEs, in the provision of marketing services.
With a broad range of industry experience, it is this cross-industry experience and contacts that we bring to the table
to help clients do cross-promotional marketing campaigns.
Restaurants
Set in a pre-war shophouse near the Chinatown district of Singapore, Bonifacio greets patrons with a friendly, rustic demeanour. Conveniently located near the Outram MRT station, yet set a little away from the busy main road on a slight uphill street, walking to Bonifacio gives one a feeling of passing into a little tucked away enclave retreat from the days of idyllic charm. Enter Bonifacio, and immediately one is greeted with a cool-beige, sepia warm interior meant to induce a feeling of homecoming and familiar warmth.
Roi Strategy helped this modern Filipino restaurant launch and garnered media coverage in all dailies, radio and several other media.
“Working with Angela and her team was a breeze. It was our first restaurant and we had no idea how to start promoting it. Angela met us in the wee hours of the morning to set everything straight and ensure that we had a good media launch. The team also delivered beyond their contractual obligations to ensure that we would have a smooth time.” – Picasso Tan, co-director, Bonifacio Group.
Constructed within the old Monk’s Hill Secondary School at Newton , the nature-inspired District 10 has become a successful dining and bar venue for yuppies and expatriates. District 10 boasts of a décor that preserves nature with settings constructed around and with real trees, imported wines at decent prices and to-die-for oven-fired pizzas and ribs.
Roi Strategy launched the bistro’s very successful Pizza Rocks campaign and worked with District 10 for 18 months, 3 months prior to its launch to finalise the restaurant’s identity and 15 months thereafter to jumpstart its marketing campaign.
“Roi Strategy understood how we wanted the place to be positioned and designed a logo that we liked the first time we saw it. Roi has worked on a number of new target groups for us and Roi’s idea for Pizza Rocks was really successful in helping us draw the crowd on quiet Monday evenings.” - Serena Lim, Director, District 10 bistro.wine.bar.
FMCG
Espire, the revolutionary spiral-shaped condoms, had a dilemma. They were on pharmacy and convenience store shelves around the island, but could not manage to garner any publicity and increase brand awareness for the brand, due to the controversial nature of condoms. Roi Strategy and the client brainstormed and decided to use Ris Low, Singapore's controversial beauty queen to launch their new Hot Cap condoms.
The press conference drew international and local journalists and a crowd of 7 video cameras. Espire condoms received the awareness it was seeking, and more, as press coverage went international with Reuters and Yahoo news.
"Roi Strategy handled the press conference professionally and they also helped us with additional marketing and sales ideas to sustain the brand awareness. We enjoyed working with the team at Roi Strategy very much." – Irene Joy Tan, Executive Director, Zander Asia Pte Ltd.
Archer Logic imported this Taiwanese technology and launched in 7-11 stores in Singapore. Roi Strategy managed to get coverage from the major newspapers for the product and service. Online TV, Razor TV also interviewed Isaac Goh, some users and did a comparison of charging times across different phone models in store.
“There are far too many PR agencies who promise and do not deliver. I would say that my experience with Roi Strategy has been a good one. So far, they have delievered what they said would. I have and will continue to recommend their service to others.” - Issac Goh, Director, Archer Logic Pte Ltd
Luxury
Azimuth is a local brand to be reckoned with. In 4 short years, this watch brand has made headlines several times with their unique designs like the Mecha -1 BMP Mr Roboto, SP-1 Spaceship, SP-1 Roulette and Round-1 Back In Time watches. Azimuth has also been invited to showcase in the prestigious Baselworld Watch and Jewellery Fair, normally open only to established brands. Avant-garde and innovative, Azimuth's timepieces are collectors' items in a league of their own.
Roi Strategy conceptualises and manages all of Azimuth's events (such as gala/product launches, the Azimuth X-treme 1 challenge, and the Azimuth National Day Parade Watch Design Competition), public relations for Singapore and the rest of the world.
"We enjoy working with the team at Roi Strategy. They are committed and creative, often giving us new ideas and insights into marketing for the brand. We have definitely seen an increase in consumer awareness since Roi Strategy started doing our PR" - Alvin Lye, Managing Director, Azimuth Watch Company Pte Ltd.
RISIS produces and markets a wide range of personal accessories and Asian gifts that are desired both locally and around the world. RISIS was formed in 1976 when SISIR (the Singapore Institute of Standards and Industrial Research), now known as SPRING (Standards, Productivity and Innovation for Growth), developed and perfected a process that allowed the natural beauty of Singapore's orchids to be immortalized for eternity in pure 24K gold. Today, RISIS produces urban Asian gifts that embody the spirit and culture of Asia and the values of simplicity, intrinsic beauty and innovation.
Roi Strategy was awarded RISIS' first PR retainer contract in November 2010. From conceptualising new events to PR ideas and awareness building, the Roi Strategy team works closely with RISIS to keep the brand fresh for its customers.
"The Roi Strategy team is full of ideas that help us reach out to a wider segment of consumers. As we run a lean team in RISIS, the good help we have from the extra arms and legs at Roi Strategy are a welcome relief. With Roi Strategy, we can do more for the brand, and more for our consumers." - Geraldine Lim, Marketing Manager, RISIS Pte Ltd.
Industrial
Dominion Gas, a market leader for cylinder gases, is a long term client of Roi. Roi's new brochure layout and design has been identified for use by the international offices of Dominion Gas.
Chin Yuan Metal, established in 1992, is a leading stockist for nuts and bolts worldwide. Chin Yuan has several branches around the world and takes on the largest tender jobs in the region.
The company also manufactures customised bolts and is the Singapore Mass Rapid Transit's (SMRT) preferred provider for fastening solutions for train tracks around the island. The refresh and modernisation of the Chin Yuan brand and marketing collaterals brought about a great difference in client perceptions of the company
SCI Print Technology Institute is Southeast Asia's first printing school. Established in 2007 with the support of SPRING Singapore, NTUC, WDA and the Print & Media Association of Singapore (PMAS), SCI Print offers NITEC certification and diploma courses for print professionals and those who wish to make a career of print. SCI Print is also Edutrust certified.
Roi Strategy consultants worked with the pioneer team at SCI Print, SPRING Singapore and printing industry players to bring this school to fruition. The school organises a yearly print forum, the first of its kind in the region which Roi Strategy also helps out in.
SC International is a one-stop print specialist. Set up in 2001, SC's founder is Hong Konger-turned-Singapore citizen. Garnering coverage for a printer is no easy feat, seeing that there are 900 over printing companies in Singapore. Roi Strategy consultants were engaged in minor branding work for the company, helping out with the company's profiling and corporate video. Our consultants had to undergo in-depth print education in the process.
"Angela has been a close friend and associate for more than a decade. What started out as a printer-client relationship has stood the test of time, and Angela became our consultant in the later years. We are glad to say that our relationship has continued to this day and we look forward to many more years of business success together!" – Almond Ko, Director, SC (Sang Choy) International Pte Ltd.
Events
Bacardi-Martini engaged Roi Strategy Consultants to conceptualise and execute this island-wide festival for the Bacardi Mojito. Roi Strategy handled the public relations, design and concept for the fiesta. Fiesta activites spanning 10-days included Cuban Jazz at the Asian Civilisations Museum, a Salsa extravaganza at Clarke Quay Fountain Square, a Mojito Discovery Tour across outlets in Clarke Quay, the first outdoor Bacardi-Martini Grand Prix and Mojito specials across 56 outlets islandwide.
Roi Strategy brought in the Singapore Tourism Board (STB) as supporter of the Fiesta, and worked with STB for the promotion of the fiesta during the Singapore River Festival 2009.
The Asian Festival of First Films is Asia's most prestigious film festival for first-time filmmakers around the world. For the first time in Singapore, movers and shakers from the film world from Hollywood, Hong Kong, UK graced Singapore's shores to honour the best of budding film making talent in Asia. Through a rigorous process of selection from more than 700 films to nominations and then award to the top films in 11 categories every year, the festival has culled a generation of new filmmakers who have gone on to win top accolades in international filmmaking such as the Sundance Festival and the Oscars.
Supported by the Media Development Authority (MDA) and Singapore Tourism Board (STB), the Asian Festival of First Films was held in Singapore for 5 years, 3 out of which, the PR and marketing was handled by consultants from Roi.
"Through the efforts and hard work of our PR agency, the festival has garnered in excess of USD6 million worth of coverage year on year, giving the festival the publicity it needs Running a large week-long festival like this was a real challenge, but we managed it as a team!" – Shweta Asnani, Director, Teamwork Productions, producer of the Asian Festival of First Films.
The first Singapore Tattoo Show engaged Roi Strategy consultants 1 month before the actual show, as social media was not bringing them the desired results. With the turnaround efforts of consultants from Roi Strategy, the Singapore Tattoo Show went from zero publicity to 5 TV broadcasts, 3 Straits Times reviews, 3 New Paper reviews and massive publicity from local and regional press. The press conference alone attracted 70 press attendees.
Roi Strategy was integral in the overall success of the Tattoo Show. 18,000 visitors attended the inaugural Singapore Tattoo Show. The Singapore Tattoo Show is supported by the Singapore Tourism Board.
"Kirby and I are very pleased with the efforts of Angela and her team. We saw the immediate results of publicity and the coverage generated was massive. We would not have had a sell out show if the PR wasn't done well." – Debra Lian, Show Producer, Singapore Tattoo Show.
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