Roi Strategy consultants are a team of dynamic and experienced personnel who will be able to give cutting-edge insights into your business structuring, positioning and market targeting.
Our Team
Angela Sim Possibility Maker
Angela has more than a decade of marketing experience in local and regional business development and marketing and this brings an additional element of value to clients who engage Roi Strategy’s services to strategically position themselves and holistically increase their bottom line. Prior to brand consultancy work, Angela was in charge of brand management for high-end lifestyle consumer electronics brands (Nakamichi,Oregon Scientific) in Singapore and the region. She was instrumental in the initial success of the brands in Singapore and the region. She set up management processes and outlets for the brands and oversaw their development in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
She also played a key role in the rebranding of the 20-year-old Amateur Photo Stores Pte Ltd (rebranded to APS Lifestyle Marketing) for the consumer of the 90s. APS Lifestyle Marketing is a leading distributor for lifestyle consumer electronics brands in Singapore.
Angela holds a Bachelor of Business Administration (Marketing) (BBA) from the National University of Singapore (NUS) and is a contributing member to a few self-development and not-for-profit organisations and clubs, such as Toastmasters International, The Rotary Club, the NUSS (National University of Singapore Society) Guild House, the NUSSU Alumni (National University of Singapore Student Union) , the Singapore Association of the Deaf and Society of St Vincent de Paul, which distributes monthly cash grants and food rations to the poor.
Angela has extensive experience in marketing strategy, brand promotion, brand communication and the management of public perception specially tailored for SME operations and risk appetites. How do you maximize value add to your company via various channels and through the most cost-effective means? Angela will be best able to advise.
Zan Thang
Venture Seeker
Zan has accrued nearly two decades of advertising, marketing and public relations experience. Prior to joining Roi Strategy Consultants, Zan was the General Manager of Comark Consultants for more than 12 years. Comark is an above- and below-line marketing house that saw its turnover increase 10-fold during Zan’s tenure. Zan was instrumental in growing the company from a staff strength of 12 to more than 100, with an annual turnover of more than SGD100 million. Some of the clients he personally brought into the company included MNCs like Citibank, American Express, Audemar Piguet, Microsoft and Carlsberg. Before joining Comark Consultants, Zan was the Business Development Manager at Pace Advertising; one of Singapore’s oldest and most respected advertising agencies. During his 5 years in Pace Advertising, he personally launched Chanel and Harley Davidson in Singapore.
Zan holds a Bachelor of Business Administration (BBA) from Staffordshire University and is actively involved in voluntary work, and has been with The Asian Women’s Welfare Association for more than a decade. He has also received numerous personal awards like the National Service Man Of The Year 2002. Zan was also an APEC Ambassador for Singapore in 2009.
Zan is the ventures expert for international brands wishing to set up operations in Singapore and the region. Speak with Zan to see how we may venture together!
Tan Beng Seng Brand Wizard
A graduate in Graphic Design from The Pacific Northwest College of Art, Portland, USA, Tan Beng Seng has over 20 years of design and branding experience.
Beng Seng’s work experience is a designer’s portfolio in its own right. Over the last 20 years, he has worked in YWA & Associates, YTJ Kent, Octogram Design Pte Ltd, Design Counsel Pte Ltd (now known as Interbrand) and The Blue Tangerine Design (S) Pte Ltd, where he was responsible for setting up and building the business as Design Director and a partner in the company. The Blue Tangerine is an award winning design agency and has won prestigious international design awards such as The Donside Awards (Silver Print Award, Scotland) and The New York Festival of Advertising (Silver Design Award, USA) and local merit awards in The Horseman and Creative Circle Awards.
In 1999, Beng Seng set up Onion Design Pte Ltd, and he was in charge of graphic direction and concepts. Onion has serviced a diverse portfolio of local and regional clients such as 3M, Economic Development Board, IBM, Jurong Town Corporation, Motorola, Nokia, Scotts Holdings, Shangri-La Hotel, Singapore Computer Systems, Wing Tai Holdings, Mowilex (Indonesia), PT Aqua Mississippi (Indonesia), Rancamaya (Indonesia), Rashid Hussein Sdn Bhd (Malaysia) and The Legends Golf & Country Resort Sdn Bhd (Malaysia).
Witness Beng's magic in transforming the mundane!
Rotjana Patikarapong Seeker
Rotjana hails from the land of smiles and helps Roi clients seek out their requirements in a timely manner. From liaison with the media and between stakeholders, clients and partners, to ensuring the project is executed on time, she is indeed the seeker with many arms!
Rotjana started her career in a most untraditional manner. Instead of seeking a white-collar office job, Rotjana decided to become a professional dancer. She also choreographs. Through her exposure in the dancing world, she has made many celebrity friends and has explored a different aspect of life that brings a fresh perspective to the work she does now. Before coming to Singapore, Rotjana worked with media in Thailand for PR work. She was also an event co-ordinator and she launched several well-known Thai brands in the local market.
Rotjana holds a Bachelor in Arts from Thailand’s top 3 university, Kasetsart University. Always curious and eager to learn, she also helps clients explore various scenarios they may not have thought of before.
Seek with Rotjana and you shall conquer!
Felicia Tan Wordsmith
Felicia’s passion for marketing makes her an effective wordsmith for our clients, as she thoughtfully positions each word for maximum effectiveness in the copy and media releases she pens. She also has her ear to the ground, and is able to capitalise on the trend of the moment to help our clients seize the day.
Felicia was a brand and marketing manager for luxury consumer products, as well as for FMCG and even property. She has explored the full marketing cycle. This, coupled with her diverse industry exposure, enables her to draw out the most relevant for each industry and each client in her work.
Felicia is a smithy of words indeed!
Rita M Word Slinger
Rita is a veritable genius with words and creates copy with a punch. She has been in communications and media since the beginning of time (hers) and her ability to turn the most challenging prose into paragraphs of written art makes it all seem so … easy. Rita is also able to strategise effective communications for clients that are compelling for the media and target audience. She is forceful and sometimes unconventional – but that is talent at work, no?
For communication that aims for the heart and touches the soul directly, Rita’s your author.
Andrew Soetiono Visual Guru
Andrew’s talent in graphic and artistic design brings our ideas to life. He adds just that touch of spark to bring added vibrancy to the work we do, and that our clients seek. Andrew runs the design outfir of Roi Strategy (PT Roi Design) in Jakarta, Indonesia to provide local and regional clients international work standards at a good ROI kind of price. Prior to Roi, Andrew worked in the UK international award winning agency, The Gate Worldwide. Andrew has a Bachelor of Arts Visual Communication from University of Northumbria, Newcastle, UK.
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For visuals with the extra oomph, give guru Andrew a free range to showcase his talent.
Lili Tan Scribe
Lili is an experienced office manager who plays an important office role in ensuring clients are well taken care of and responded to in a timely manner. Prior to Roi, she worked in the fast-paced and dynamic insurance industry as a personal assistant to agency directors, handling numerous individuals and company requirements. With Lili on board, Roi clients will be secure in the knowledge that their detailed requests are well followed up on and tracked for future purposes.
Lili The Scribe notes it all!
Our Name
Roi holds a double-pronged definition that we find most compelling to businesses of today. One is in its French meaning, which means King. Do we all not want to be the king of our industries?
roi /Rwa/ masculin (French) = king (noun) (English)
- a competitor who holds a preeminent position
- preeminence in a particular category or group or field; ie, "the lion is the king of beasts"
The other holds a more commercial and practical meaning in representing the acronym of what every business strives to maximize: Return On Investment.
ROI = Return on Investment is the ratio of money gained or lost on an investment relative to the amount of money invested. ROI is the return on a past or current investment, or the estimated return on a future investment. ROI is usually given as a percent rather than decimal value.
Our Logo
The Roi logo is the capital letters R, O and I, stylized to hold the circlet of gold where the King chess piece sits.
Deep purple is associated with royalty, unconventionality and depth, while gold symbolizes the epitome of wealth, stability and success.
On each of our consultants' namecards, the chess piece wrapped within the golden halo changes to either the Bishop, the Rook or the Knight – thus signifying our individual strengths and focus and our ability to "cover all areas" of the chess board. No consultant works alone and it is the combination of talents with our clients' that bring forth the best in order to conquer.
"The Roi Strategy team is full of ideas that help us reach out to a wider segment of consumers. As we run a lean team in RISIS, the good help we have from the extra arms and legs at Roi Strategy are a welcome relief. With Roi Strategy, we can do more for the brand, and more for our consumers." - Geraldine Lim, Marketing Manager, RISIS Pte Ltd.
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